Chromtek Chromatography Brands
Immerse yourself in the captivating world of chromatography as we embark on a transformative journey, harmonizing the visionary spirit of Chromtek through strategic brand architecture.
With meticulous craftsmanship and artistic finesse, we orchestrate a harmonious ensemble that embodies the very existence of the company.
Drawing on our innovative Hybrid Brand Architecture Model, we unlock the full potential of the master brand while celebrating the unique voices of each division to ensure a strong foundation, heightened reputation, widespread recognition, and increased equity.
Our approach achieved an amplified exposure, capturing the hearts of loyal followers and instilling a sense of credibility. As we prepare for future growth, the seamless integration of additional brands becomes effortless, resulting in a harmonious expansion that propels Chromtek towards stable and remarkable success.
Main concept & key highlights:
We’ve developed a unique Hybrid Brand Architecture Model that seamlessly blends the branded house, the house of brand and the endorsed brands’ strategies with the additional interlacement of some other specific requirements to ensure the achievement of the company’s short-term goals and facilitate future growth with utmost flexibility, scalability, and positive outcomes.
This multifaceted approach enables adaptable positioning, appearance, and messaging while harnessing the equity of the master brand.
Each brand is represented through a distinct logo, created by merging elements of the master brand, accompanied by a unique division-specific elements and slogan. All brands are represented in a very obvious way without being the same, and display a distinct resemblance to the point that it “feels like” the parent brand.
While each brand retains its individuality, they share a unified positioning strategy and visual identity, resulting in independence, flexibility, and cost-effective marketing. This approach minimizes short-term investment and disruption while unmistakably establishing a connection to the parent brand.
Key Techniques, Skills & Software:
Adobe Illustrator, Logo Design, Branding, Illustration, Brand architecture, Multi branding, Branded House
Project Objectives:
• Craft a strategic brand architecture that aligns seamlessly with the company’s vision
• Establish a solid brand foundation rooted in authenticity and purpose
• Forge a distinctive and captivating logo that embodies the essence of the brand
• Emphasizing parent company brand
• Establishing clear links between the company and its various brands
• Unveiling a cohesive business identity with clear and familiar messaging, as well as a defined feel and sound conception/definition
• Maximize reputation, equity, recognition, awareness, and loyalty by meticulously modeling the brand’s perception
Project deliverables and outputs:
Brand House Logos, Business Cards
Project
Client: Chromtek
Industry: Chromatography
Location: Bulgaria
Date: 2018
Results & Impact:
– a strong master brand that embodies the essence of each division’s collection of product or service brands
– the ability to create unique positioning, identity, and experiences for each brand within the main brand architecture, allowing added brands to retain the inherent complexity of their market value and specialty while showcasing the breadth of expertise of the parent brands
– prevention of brand equity dilution, avoided diffuse and ineffectual brand effects
– precisely targeted market segments with specialized value propositions
– hyper-targeted communication achieved by segmenting broad audiences into smaller segments
– increased cost-effectiveness through a more focused audience
– enhanced customer trust through automatic brand extension from one brand to another
– boosted cross-selling opportunities and overall outcomes
– reduced marketing and advertising expenses and improved efficiency in marketing operations
– enhanced perception and credibility of the brands
– amplified effect of increased exposure, reputation, recognition, awareness, loyalty, and equity for the brands
– facilitated future diversification with additional brands seamlessly fitting into the existing system
– fostered stable growth
Color Palette
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“As a company in the field of chromatography, we entrusted our brand’s visual identity to our amazing partners who created our logos and business cards. We were thrilled with the results. The brand house logos beautifully captured the essence of our work, conveying professionalism and expertise. The business cards exuded a sleek and modern design, leaving a lasting impression on our clients. Thanks to their exceptional work, our brand stands out in the industry, and we couldn’t be happier with the results.”
―
General Manager, Chromtek
