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Creda is a fashion store
for women clothing,
gowns and accessories.
The Challenge
Creda had an urgent need to improve its homepage UX, thus empowering its brand presence as a new player on the overloaded fashion market and overcoming high bounce rates difficulties. All improvements had to be carried out in a slow-paced manner in line with the seasonal nature of the industry.
The Result
Not only a systematic step-by-step process for leading the website’s visitors was created, but brand colours, shapes and hidden triggers were added in the visuals to intensify the brand and strengthen its overall presence. The first stage of the visitors’ conversion led to the desired outcome.
